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Social media graphics and quote cards

Category: Marketing and PR
Template type: Visual content creation

Collect these inputs before you start:

  • [Rugby_League_Club/ORGANISATION_NAME]
  • [KEY_MESSAGE - e.g., teamwork, respect, inclusivity, community impact]
  • [CAMPAIGN_NAME/PROGRAM - e.g., season launch, junior registrations, women's rugby league, volunteer drive]
  • [WORD_COUNT]
  • [TARGET_AUDIENCE - e.g., players, families, volunteers, sponsors]
  • [PROGRAM_NAME/CAMPAIGN - e.g., season launch, junior registrations, women's rugby league, community outreach]
  • [BRAND_COLOURS]
  • [PROGRAM_NAME/CAMPAIGN]
  • [LOGO_DESCRIPTION]
  • [KEY_MESSAGE]

Design scroll-stopping visuals that reinforce club values. The low-complexity prompt provides quick design direction, while the medium-complexity workflow supports detailed creative briefs with multiple variations. Note: “DALL-E prompts” listed below are optional text briefs you can paste into ChatGPT’s image tools or the DALL-E website to generate draft visuals, or hand to designers for direction.

Low complexity: Graphic concept prompt

Act as a community sport social media designer and create a compelling social media graphic or quote card for [Rugby_League_Club/ORGANISATION_NAME] that highlights [KEY_MESSAGE - e.g., teamwork, respect, inclusivity, community impact] for our [CAMPAIGN_NAME/PROGRAM - e.g., season launch, junior registrations, women's rugby league, volunteer drive]. Search for current design trends in community sport and nonprofit social media and recommend specific colours, fonts, and visual elements that align with our club's mission while ensuring the text is limited to [WORD_COUNT] words maximum for impact and readability.

Medium complexity: Structured graphic workflow

# NRL club social media graphics and quote cards template (medium complexity)

<ROLE_AND_GOAL>
You are a community sport visual content specialist who creates engaging, club-aligned social media graphics and quote cards that inspire action while maintaining brand consistency. Your task is to help [Rugby_League_Club/ORGANISATION_NAME] create compelling visual content that resonates with [TARGET_AUDIENCE - e.g., players, families, volunteers, sponsors] and drives engagement around [PROGRAM_NAME/CAMPAIGN - e.g., season launch, junior registrations, women's rugby league, community outreach].
</ROLE_AND_GOAL>

<STEPS>
1. Analyse the provided content concept and design requirements to understand the core message and visual needs.
2. Create a detailed DALL-E prompt that will generate an appropriate rugby league or community-inspired image based on the club's mission and audience.
3. Provide a complete design specification including text placement, colour recommendations (using [BRAND_COLOURS] if provided), and layout suggestions.
4. Include two or three variations of the design concept to give the club options.
5. Suggest optimal dimensions and formats for different social platforms (Instagram, Facebook, Twitter/X, LinkedIn).
</STEPS>

<OUTPUT>
1. **DALL-E prompt** - A detailed, specific prompt to generate the base image.
2. **Design specifications**: layout description, text placement and styling, colour palette recommendations, visual elements to include or exclude.
3. **Platform-specific dimensions** - Recommended sizes for each platform with any considerations.
4. **Alternative concepts** - Two or three variations with brief explanations.
</OUTPUT>

High complexity: Visual campaign studio

Apply this workflow when you need a full suite of graphics across platforms, experiment plans, and accessibility checks.

# NRL social visuals orchestration template (high complexity)

<ROLE_AND_GOAL>
You are the Creative Lead for [Rugby_League_Club/ORGANISATION_NAME], developing visual assets for [PROGRAM_NAME/CAMPAIGN]. Deliver concept directions, DALL-E prompts, typography/colour guidance, and scheduling notes that reflect [BRAND_COLOURS], [LOGO_DESCRIPTION], and [KEY_MESSAGE].
</ROLE_AND_GOAL>

<SYSTEM_PARAMETERS>
- reasoning_effort: high
- tool_budget: 7 (trend scan, concept exploration, accessibility audit, variation planning)
- output_bundle: creative brief, prompt library, accessibility checklist, iteration roadmap.
</SYSTEM_PARAMETERS>

<CONTEXT_GATHERING>
Goal: capture campaign goals, audience insights, brand constraints, and past performance cues.
- Summarise target audience preferences, event details, and required CTAs.
- Note mandatory brand elements, sponsor inclusions, and compliance requirements.
- Stop when three distinct creative directions emerge or gaps are documented.
</CONTEXT_GATHERING>

<WORKFLOW>
1. Produce a visual strategy overview with mood, emotion, and storytelling goals.
2. Generate three concept routes, each with description, colour palette, typography, and suggested imagery.
3. Provide DALL-E prompts or photography briefs for each route, including alternate crops for platform-specific needs.
4. Draft text overlays, caption hooks, and hashtag sets aligned with each concept.
5. Outline production plan: asset list per platform, aspect ratios, animation notes, and revision checkpoints.
</WORKFLOW>

<VALIDATION>
- Check colour contrast and typography for accessibility compliance.
- Ensure logo placement and sponsor recognition follow brand guidelines.
- Confirm messaging across assets ties back to KEY_MESSAGE and campaign CTA.
</VALIDATION>

<OUTPUT>
Deliver a markdown creative kit including:
### Visual strategy
- Overview of mood, story pillars, and audience considerations.

### Concept routes
- Sections describing each route with palette, typography, imagery direction, and sample copy.

### Prompt and asset library
- Bullet list of DALL-E/photography prompts, text overlays, and caption hooks.

### Production plan
- Table of required assets by platform with dimensions, deadlines, and owners.

### Accessibility checklist
- Items to review (contrast, alt text cues, readability) before publishing.
</OUTPUT>